"Having in place researched and relevant keywords will give you an insight as to who your audience really is"

SEO keyword research and selection as the starting point of any SEO campaign

SEO keyword research and selection is the starting point of any SEO campaign. In every case, we will thoroughly analyse our clients product or service and business model. It is also essential to establish what exactly the USP (Unique Selling Point) may well be.

Establishing the most relevant keyword terms is then the next focus. They must be relevant as SEO is a step by step, ongoing process and if poorly implemented, wasteful. It is therefore essential this is done correctly. Having a fancy, well programmed website is of no use if no one can find it!.

What we offer is an in-depth, researched service on words that will attract target visitors to your website. We put in a great deal of time and effort to ensure we understand your business model well.

SEO keyword research as a means to communicate your website

Being an SEO process, having in place researched and relevant keywords will give you an insight as to who your audience really is. Researching will open you up to other keyword variations. It will also give you an idea of the minds and expectations of your target user. It can also give you an idea of how best to market your business in other ways, under different terms as a means to increase traffic to your website. By comparison, the wrong keywords will attract non-relevant traffic and reduce your website's performance.

A well prepared and researched keyword list will give you a clear idea of which direction to take with your use of keywords in each web page. For example, if you have a luxury villa you would like to rent to a specific segment of people you will go with "Luxury Villa Algarve, Luxury Villa Portugal" thinking locally and nationally to receive traffic. Likewise, if you were to google "online golf balls" instead of "golf balls online" you will receive two different types of search results and traffic.

As a process, SEO keyword research does require ongoing maintenance

Keywords are developed from two sides of the coin with the searcher more aware than ever what they are looking to find. The search process has become more refined, with more specific and complicated terms being used. This explains why websites are now working with more technical keywords. Likewise, there is a greater requirement to keep up to date with search figures per keyword per month. To be successful, effective maintenance and keeping up is essential.

Keyword research and selection in more detail..